Customer experience (CX) is the overall impression customers form from all interactions they have with your service, product, company, or brand. It is shaped throughout the entire customer journey, from awareness and first contact to purchase, use, and contacting customer support or repeat purchases. And it works like a snowball – good past experiences are easily overshadowed by bad recent ones. We help design and implement customer experience strategies that exceed your customers' expectations and strengthen their loyalty to your brand.
The online education platform Red Button EDU has tens of thousands of registered users. We and the client suspected that they would use the platform more intensively. In order to find out how to achieve this, we decided to conduct in-depth interviews with Red Button users.
CX Design
Create exceptional customer experiences. CX design means planning and improving all interactions between the customer and the brand so that they are positive, consistent, and meaningful.
Customer experience design is what people perceive based on their interaction with your brand, whether it's encounters with people, processes, or technologies. The process includes analyzing, measuring, planning, and optimizing every aspect of the customer journey. From the first contact with your brand, through purchase, to long-term customer support.
We will help you understand what customers need, what they expect, and how they feel. We will use this knowledge to create seamless, personalized, and consistent experiences.
Brand Design
Create a strong and unique brand identity. Brand design communicates your company's values, sets you apart from the competition, and builds long-term customer trust.
Brand design is not simply about creating a logo. It is a process that conceptually and visually expresses your brand's personality through a well-thought-out strategy.
We begin by analyzing your business, target customers, and the competition. Based on this, we create a strategy that defines the values, communication methods, and style of your brand. We design all elements of the visual identity, such as the logo, colors, font, and icons. At the same time, we create guidelines for consistent brand use across all channels. The result is a strong and authentic brand.
