Understanding users and customers is the fundamental building block for the success of any product, service, or business. Using proven research methods, we can ensure that you offer exactly what your customers and users need. We will help you uncover weaknesses and opportunities. This will give you the confidence that you are making the right decisions.
We helped Skoda to support product teams in conducting user testing of their products, even without the help of researchers.
We started testing the wayfinding system with users on a prototype at Palmovka metro station to see if the new design of the signs and carriers is understandable for people.
Market Research
Market research provides you with insight into customer needs, the competitive landscape, and trends in your industry.
Market research encompasses a range of methods that will deliver you key data for strategic planning and successful growth. It is the basis of a successful business and product strategy. We will map the market situation for you, help uncover new opportunities, get to know your customers, and find out what works and doesn't work for your competitors. With our results, you can optimize your product portfolio and target marketing activities.
User Research
Understand the real needs and motivations of your users. Uncover information through user research that will help you create products and services that people will love.
User research is key to creating products and services that users truly want and need. It includes methods such as in-depth interviews, questionnaires, observations, focus groups, ethnographic studies, user data analysis, and more.
We will help you get to know your users in detail. You will discover and understand their motivations, concerns, and desires. Through a combination of qualitative and quantitative methods, we will help you build a product or service based on data, not assumptions. This will allow you to better target your marketing, deliver the best possible solution to your customers, and increase your business success.
Usability Testing
Usability testing reveals potential problems before they affect your users and business. Ensure that your product is not only functional but also intuitive and pleasant to use.
Usability testing is the cornerstone of digital product development. It is based on observing real users working with your product. This allows you to identify problem areas and assess how effectively various design solutions work. It is significantly cheaper to correct an error discovered during testing than after the launch of a product or service.
Through testing with real users, we will help you identify problem areas in your product and provide recommendations for their elimination. You can test both a functional product, to identify existing shortcomings, and a new product design to verify its usability. We will help you minimize user frustration and maximize their experience with an intuitive and usable product. Satisfied users always contribute to business success.
Data Analytics and Metrics
Data analytics reveals patterns in user behavior, helps optimize product performance, and identifies new opportunities for growth. Data will help you make better decisions.
Thanks to analytics, you will be able to make data-driven decisions, not those based on impressions, feelings, or intuition. Data analytics is the basis for measuring and collecting data on the real behavior of users on your website or in your application. It allows you to identify patterns and trends that can improve efficiency and performance. This allows you to better understand the needs of your customers, optimize processes, predict future developments, and respond to market changes faster and more accurately.
We will help you collect, process, and interpret data from various sources. This will allow you to see how users interact with your product. We will recommend meaningful metrics that are worth monitoring. We will implement the measurement and help you analyze and interpret the acquired data and set an appropriate strategy accordingly. We translate data into understandable and actionable recommendations that you can immediately implement to improve your products and services.
Concept Testing
How to find out if your ideas will really appeal to the target group? Verify the viability of ideas before investing in development.
Concept testing is a type of research that assesses the potential success of a new product before it is created. The goal is to reduce the costs associated with incorrect decisions. In the first phase of concept testing, it is important to correctly identify the target groups and determine who the potential users of the product are. Then collect feedback from them – their opinions, preferences, or willingness to pay for the product. This can help you make the right decisions and avoid potential pitfalls.
Our results will give you a clear idea of how to improve the concept, how to launch it, and which functions or features to prioritize in development. You will find out which target group to focus on first, how to onboard customers and users, what customer journey to create, what additional services to provide, or what arguments to use in marketing. We examine not only the overall attractiveness of the concept, but also specific aspects such as understandability, relevance to the target group, expected price, or potential adoption barriers. This will allow you to confidently invest in ideas with the highest potential for success.
